| 8:15 a.m. - 9:00 a.m. |
Breakfast & Registration
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| 9:00 a.m. |
Welcome
Lorrie P. Trogden
President & CEO
Arkansas Bankers Association, Little Rock
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| 9:15 a.m. - 10:00 a.m. |
Trends in Arkansas Banking
Susannah Marshall
Commissioner
Arkansas State Bank Department
Join us for an informative update from our state’s bank commissioner on financial performance and critical industry issues impacting the year ahead.
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| 10:00 a.m. - 10:45 a.m. |
The Voice of the Brand:
Why Women are Key to Building Trust
Amber Farley
Partner/Partner & EVP of Brand Development
FMS
In a world where trust is the true currency of banking, brand is everything — and women are uniquely positioned to shape it. Whether you're leading a team, serving customers, or representing your bank in the community, you are the voice of the brand.
This session explores the powerful role women play in building brand trust — both for their institutions and for themselves. Drawing on real-life examples from bank rebrands and branding strategy work across the country, we’ll uncover how qualities often attributed to women — empathy, intuition, consistency, and authenticity — are not only leadership strengths but brand-building superpowers.
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| 10:45 a.m. - 11:00 a.m. |
Coffee Break
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| 11:15 a.m. - 12:30 p.m. |
Thriving is the New Survival
Holly Hoffman
Survivor: Nicaragua
This session empowers women in banking to embrace opportunity, navigate change with confidence, and build meaningful professional relationships. Through reflection and real-world insight, participants will explore how taking calculated risks can unlock unexpected growth, strengthen resilience, and open doors beyond initial expectations.
Holly highlights the power of mindset, determination, and self-belief in achieving long-term goals, while reinforcing the importance of honesty, perseverance, and strong relationships in a demanding industry. Attendees will leave inspired to move forward with confidence, knowing that every challenge and opportunity carries a valuable lesson that fuels both personal and professional success.
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| 12:00 p.m. - 1:00 p.m. |
Lunch | Presentation of the Power Woman in Banking Award
The ABA Power Woman in Banking Award celebrates a woman in banking who has made positive and substantial contributions to her industry, is active in the community, and goes the extra mile to promote and inspire women to reach their full potential.
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| 1:00 p.m. - 2:00 p.m. |
Lead Simply
Holly Hoffman
Survivor: Nicaragua
Leadership is defined by a set of actions and values that motivate and empower others. One crucial principle is leading by example, prioritizing actions over words. True leadership involves actively engaging with your team, not just giving orders from a distance. It's about getting involved, working alongside your team, and leading the way through actions, not just words.
The session includes small-group discussions designed to spark fun, honest conversation, shared inspiration, and meaningful connection with other women in banking.
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| 2:00 p.m. - 2:45 p.m. |
Be Curious, Not Judgmental: Using Community Listening to Strengthen Banking Relationships
Anna Beth Gorman
Chief Executive Officer
Women’s Foundation of Arkansas
Stephanie Alderdice
Director of Marketing
Stone Bank
Data-driven decision making and AI dominate today’s marketing conversations, but data alone can’t tell the full story. While technology helps banks observe customer behaviors, it often misses the lived experiences, barriers, and motivations that shape those behaviors especially for women in rural communities.
In this session, our speakers will share insights from their collaboration on the upcoming Arkansas Women and Rural Banking Research. Attendees will hear how blending qualitative community engagement with quantitative research can improve marketing effectiveness, customer acquisition, and long-term retention. This discussion will equip bank marketers and leaders with practical strategies to listen more intentionally and respond more authentically to the needs of their communities.
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| 2:45 p.m. - 3:00 p.m. |
Snack Break
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| 3:00 p.m. - 4:00 p.m. |
Leading the Way: A Conversation with Power Women
Moderator: Lorrie Trogden
President & CEO
Arkansas Bankers Association
Bre Chapman
EVP & Chief Administrative Officer
Federal Home Loan Bank of Dallas
Elizabeth Smiley Glasbrenner
President & CEO
Smiley Technologies, Inc.
Janice M. Williams
Retail Market Director
Southern Bancorp Bank
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| 4:00 p.m. |
Adjournment
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