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GSB Strategic Marketing School
Bank marketing has undergone radical changes in the past several decades and the financial services sales process has experienced a similar transformation. Both have been influenced by one thing more than any other—the customer’s behavior. Because the customer is more knowledgeable, has more tools at their disposal and is in greater control, marketing must collaborate more effectively with sales if the bank expects to sustain long term growth and profitability. Designed by bankers and those with in depth knowledge of our industry, this program pinpoints key marketing strategies that drive profitability — from the customer experience and branding to prospecting, sales management and the ROI of marketing plans.
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When
9/30/2024 9:00 AM - 10/4/2024 5:00 PM
Central Daylight Time
Where
AR
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