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5:00 P.M. - 7:00 P.M. Opening Reception

7:30 A.M. - 8:30 A.M. Breakfast & Registration

8:30 A.M. - 12:00 P.M. Business Session

  ABA Chairman’s Welcome & Remarks
Brad Chambless, President & CEO, Farmers & Merchants Bank, Stuttgart

  Welcome & Association Update
Lorrie Trogden, President & CEO, Arkansas Bankers Association

  An Update from Washington, D.C.
Chris Fisher, VP of Congressional Relations, American Bankers Association

  Networking Break

  This is Supposed to be More Fun! What Happened? Is it You? I Doubt it… You are the Boss!
Kirk Elmquist, Executive Director, Branson/Lakes Area Tourism Community Enhancement District

  Veterans Benefits Banking Program: A Conversation
Steven J. Lepper, Major General, USAF (ret.), President & CEO, Association of Military Banks of America


ABA Chairman’s Closing Remarks
Brad Chambless, President & CEO, Farmers & Merchants Bank, Stuttgart

7:30 A.M. - 8:30 A.M. Breakfast & Registration

8:30 A.M. - 12:00 P.M. Business Session

  ABA Chairman-Elect’s Welcome & Remarks
Chris Gosnell, President & CEO, Farmers Bank & Trust, Magnolia

  Artificial Intelligence: A Game-Changer for Community Banks
Jack Vonder Heide
Founder & CEO, Technology Briefing Centers, Inc.

In an era where technology is rapidly transforming the financial landscape, community banks must adapt to stay competitive. This session is designed specifically for community bank executives and managers, providing a comprehensive overview of the positive benefits artificial intelligence (AI) can bring to your institution.

We will explore how AI can enhance customer service through personalized banking experiences and 24/7 virtual assistance, improving customer satisfaction and retention. Additionally, AI's advanced data analytics capabilities can help you gain deeper insights into customer behaviors and preferences, enabling more targeted marketing strategies and product offerings.

Furthermore, AI can streamline and optimize operational efficiency by automating routine tasks, reducing costs, and freeing up your staff to focus on higher-value activities.

Incorporating AI into your community bank can provide a competitive edge over larger institutions, enabling you to offer high-tech solutions while maintaining the personalized, community-focused service that distinguishes you.

  Communications, Behavior vs. Intent and I’m Not in Sales!
Kirk Elmquist, Executive Director, Branson/Lakes Area Tourism Community Enhancement District

  ABA Chairman-Elect’s Closing Remarks
Chris Gosnell, President & CEO, Farmers Bank & Trust, Magnolia